The Messaging Strategy Assessment
Not Your Ordinary Messaging Strategy (Valued at $15,000+)
Messaging changes outcomes.
What you say and how you say it decides elections, markets, who buys and who doesn't, who follows and who scrolls past.
Right now, people are losing jobs, starting businesses, deciding whether to pivot or fold.
Messaging matters more than ever.
What You're Getting
Answer 13 questions about your business and your clients or customers. In under 15 minutes, you'll have a complete Messaging Strategy built on a methodology that costs 5 figures at agencies I've worked with and learned from.
This isn't a template. This Assessment uses Claude AI's latest model to process what you know about your business and turn it into a professional-grade strategy.
It pulls from authoritative sources and cross-references patterns using current data from industry research (Pew, McKinsey, Deloitte, Gartner), academic journals, social listening tools, Google Trends, trade publications, review sites, forums, Census data, and more.
This is the same intelligence that agencies charge $15,000+ to deliver.
Why This Matters Right Now
You're sitting on decisions that will affect your business, brand, income, and your ability to reach the people who need you.
You need clarity fast.
You need a way to take what you already know and transform it into messaging that actually converts.
What's Included in Your Messaging Strategy
Your output includes 15–20 pages of applied strategy:
- Guiding Brand Principles
- Audience Persona
- Archetypes
- Voice and Tone Calibration
- Wit Layer
- Rallying Cry
- Jobs To Be Done
- Music & Scent Preferences
- Trust Contract
- Brand Anchor Line
- Audience Friction Points
- North Star
- Word Vault
- Activation Triggers
- Digital Narrative
- Influence Plays
- And more.
This is the kind of work that takes agencies 4-6+ months and costs 5-6 figures.
You get it in minutes. No overhead. No meetings. Just a messaging strategy engineered to help you reach your business goals.
What This Means For Your Practice
- Build a complete messaging strategy in under 15 minutes, not months.
- Ground your messaging in audience insights, behavioral science, and what actually moves people to act.
- Create a living messaging strategy document that your team, collaborators, or AI tools can use immediately.
- Make sure every message lines up with your voice, values, and goals.
Important to Note
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How It Works
- When you purchase, you'll receive an email (sent to the address you used at checkout) with a link to 13 questions. Answer them and you'll get your complete Messaging Strategy delivered as an editable Google Doc.
- ⚠️ SAVE YOUR DOCUMENT: Your persona will be delivered as a Google Docs link. Files are deleted after 30 days, so download or save to your Drive immediately.
- 🔒 CONFIDENTIALITY: All information you provide is confidential and used only to create your persona.
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Usage
- You get 3 Refinement Opportunities for 30 Days from your purchase date. This gives you room to refine your outputs until they're exactly right.
- Not sure how to use your Messaging Strategy?
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Sales Policy
- All sales are final due to instant digital access.
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Need to pay over time?
- Use Klarna, Affirm, or PayPal Pay in 4 to break your payment for this Assessment into smaller payments. You get everything right away, and you pay them back on your own schedule.
- Here are the links to split your payment since Gumroad does not provide this service directly:
- Klarna (Use a one-time virtual Klarna card)
- Affirm (Use a one-time virtual Affirm card)
- PayPal Pay in 4 (Use a one-time virtual "Pay in 4" card)
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Disclaimer
- This tool produces language rooted in strategy and audience insight. It’s designed to guide your messaging and give you a framework for content that resonates. There may be small tweaks you want to make to fit your personal style, but the core messages are what your audience actually needs to hear. Use discernment.
An Enterprise-Level Messaging Strategy