Unmute Your Brand Voice: The Starter Guide to Making Your Brand Voice Intentional

Brand Voice Clarity Isn’t Optional. It’s the Difference Between Being Remembered and Not

You know the moment. You’ve been tasked, or you’ve tasked yourself, with writing some content. The pressure is the same no matter where it comes from. 

You’re thinking about how it needs to be engaging, or let’s say, drive results—sales, donations, support, followers, etc.

If you’re using AI, you’re likely wondering if you still sound like a real human being.

But here’s the truth: you can be super intentional about who you attract by being super intentional about how you deliver your content.

Brand consistency means maintaining a consistent voice and establishing a method to stick to it. Big brands use voice guidelines so their messaging never feels “off.”

This is even more important when using AI.

So, instead of hoping your message moves the needle, layer in a cheat code.

According to a 2023 Marq (formerly Lucidpress) report, inconsistent brand presentation can cost companies up to 25% in lost revenue.

A 2023 McKinsey study found that brands with a distinct, consistent personality see up to 30% higher customer loyalty scores compared to competitors.

This means that if your voice isn’t clear, your copy really doesn’t stand a chance.

I’ve seen this play out across 20 years in brand and campaign work, from $40M raised for nonprofits to research roles inside global PR agencies. I’ve also taught voice and brand equity at the graduate level and earned my certification under Marty Neumeier’s Level C.

But what really shaped this guide?

Watching sharp writers be handed the weight of a brand’s voice without a process. So this guide is your entry to locking in a brand voice that’s consistent, recognizable, and able to support the brand you're building.

Inside, you’ll get:

• A strategic breakdown of voice vs. tone (and why most brands get it wrong)
• The impact of voice and tone on audience connection
• Ways brand voice builds trust and strengthens brand loyalty
• The role personality plays in brand voice and audience targeting
• Four examples of brand voice in action

📥 Grab the Brand Voice Starter Guide and stop guessing.

(This guide is free to help you improve your messaging. If you’d like to support my work, I'd love a donation.)