Stop Guessing Who You’re Talking To. Start Knowing.

Everyone talks about target audiences. Buyer personas. Customer profiles.

Everyone nods, agrees it's important, then goes back to creating content that converts nothing.

Here's the problem: knowing the term isn't the same as knowing the people.

That's the difference between nodding and converting. Between wasting your budget and commanding real influence. Between being background noise and being the practitioner they've been searching for.

Influence doesn't come from targeting everyone. Influence comes from knowing your audience well so that they feel heard, understood, and seen. You want to know what will make them lean in, book, pay, refer, and come back.

Every decision you make, every word you write, every post you create hinges on this.

Why Most Persona Tools Fail You

This Audience Persona Assessment isn't another unlimited AI template promising magic and delivering 10 shallow bullet points.

Those tools give you quantity. I give you intelligence.

Research-grade intelligence. Depth. Psychographics. Behavioral patterns. Decision-making codes that no drag-and-drop tool even attempts.

The methodology behind this system has been developed by an advanced-level brand strategist with 20 years of executive-level marketing experience, a master's in integrated marketing communications, certified in brand strategy, who is also a former professor of brand equity management and market research and analytics.

How It Works

Answer 13 questions about your wellness business and what you know about your clients (even if it's just a little).

Claude AI, using its latest model, delivers the audience intelligence you need to market with precision.

Every persona acts as a map of influence. A guide to real people with real motivations, triggers, and decision patterns that actually matter.

What the Audience Persona Assessment Does

• Turns what you know into a living, research-grade audience persona
• Captures psychographics, emotional drivers, buying triggers, and the irrational motivators that actually move people
• Maps behaviors and decision patterns that predict action
• Provides a persona that directs your messaging, offer strategy, platform choices, and content
• Keeps your targeting sharp and consistent as your business grows

What Is Revealed

• Identity Signals
• Emotional Drivers
• Behavior Codes
• Trust Triggers
• Decision Map
• Jobs To Be Done
• Music & Scent Preferences
• Cultural Affinities
• Lifestyle Patterns
• Content Resonance
• Offer Fit Scan
• Value Themes

Stop wasting time, energy, and money on marketing that speaks to no one.

Your wellness business depends on knowing exactly who you're talking to.

Important to Note

• How It Works
  • When you purchase, you'll receive an email (sent to the address you used at checkout) with a link to 13 questions. Answer them and you'll get your complete Audience Persona delivered as an editable Google Doc.
  • ⚠️ SAVE YOUR DOCUMENT: Your persona will be delivered as a Google Docs link. Files are deleted after 30 days, so download or save to your Drive immediately.
  • 🔒 CONFIDENTIALITY: All information you provide is confidential and used only to create your persona.
• Usage
  • You get 3 Refinement Opportunities for 30 Days from your purchase date. This gives you room to refine your outputs until they're exactly right.
• Not sure how to use an Audience Persona?
  • See this Guide
• Sales Policy
  • All sales are final due to instant digital access.
• Need to pay over time?
  • Use Klarna, Affirm, or PayPal Pay in 4 to break your payment for this Assessment into smaller payments. You get everything right away, and you pay them back on your own schedule.
  • Here are the links to split your payment since Gumroad does not provide this service directly:
    • Klarna (Use a one-time virtual Klarna card)
    • Affirm (Use a one-time virtual Affirm card)
    • PayPal Pay in 4 (Use a one-time virtual "Pay in 4" card)