The Brand Voice Assessment
Brand Voice Clarity Made Easy.
In the branding and marketing world, creative leaders who understand the beauty of having influence and how to build profitable businesses say brand voices are becoming diluted, negatively impacting the success of many hard-working business owners.
However, this wouldn't be happening so rampantly if more amazing brands had and used brand voice guidelines.
Brand voice guidelines, when used, help bring a brand's voice to life, infusing personality into all communications—one of the secret ingredients for messaging that is easy to understand, subconsciously trustworthy, and, as research shows, helps boost conversions.
Did someone say "Cha-ching!"
Introducing the Brand Voice Assessment backed by secondary audience and market research pulled from authoritative sources and cross-references patterns using current data from industry research (Pew, McKinsey, Deloitte, Gartner), academic journals, social listening tools, Google Trends, trade publications, review sites, forums, Census data, and more.
This tool provides you with the best fit brand voice, tone, and humor for your business. Guidelines that agencies charge businesses $5,000+ for because they guidelines detail how your brand voice is to be used for content, marketing, and messaging for maximum impact.
Guidelines protect your brand voice from being watered down by automation, trends, or outside voices.
Core Components You'll Get
- Voice definition and traits
- Emotional posture for your business to take
- Directives on voice mechanics
- Tone shift guidance
- Suggested approach to humor
This is a system that lets you use your voice strategically.
No more guessing. You'll know.
Important to Note
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How It Works
- When you purchase, you'll receive an email (sent to the address you used at checkout) with a link to 13 questions. Answer them and you'll get your complete Brand Voice Guidelines delivered as an editable Google Doc.
- ⚠️ SAVE YOUR DOCUMENT: Your persona will be delivered as a Google Docs link. Files are deleted after 30 days, so download or save to your Drive immediately.
- 🔒 CONFIDENTIALITY: All information you provide is confidential and used only to create your persona.
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Usage
- You get 3 Refinement Opportunities for 30 Days from your purchase date. This gives you room to refine your outputs until they're exactly right.
- Not sure how to use Brand Voice Guidelines?
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Sales Policy
- All sales are final due to instant digital access.
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Need to pay over time?
- Use Klarna, Affirm, or PayPal Pay in 4 to break your payment for this Generator into smaller payments. You get everything right away, and you pay them back on your own schedule.
- Here are the links to split your payment since Gumroad does not provide this service directly:
- Klarna (Use a one-time virtual Klarna card)
- Affirm (Use a one-time virtual Affirm card)
- PayPal Pay in 4 (Use a one-time virtual "Pay in 4" card)
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Disclaimer
- This tool AI generates outputs based on your inputs. The only aspect of this output you may want to edit is the people or characters referenced for humor guidance. Just make sure those you select fit the humor guidance provided.
An Agency-Grade, Enterprise-Level Brand Voice Guidelines Generator